| FOR IMMEDIATE RELEASE UNITED ENTERTAINMENT MEDIA ANNOUNCES NEW YORK, JANUARY 30, 2003 - In what is being described as the most comprehensive news coverage of NAB, its exhibitors and technology, ever, United Entertainment Media, a CMP Information company, today announced the launch of LivefromNAB.com, an ambitious, worldwide daily news, information and marketing effort focused on all aspects of NAB 2003. LivefromNAB.com will utilize the full scope and breadth of UEMedia's magazines, Web sites and electronic communications to offer the industry the single most definitive coverage of NAB 2003 issues impacting attendees - including video, broadcast, broadband, digital cinema, pro audio, government, systems integration, sports TV and display. Throughout the show, UEMedia's editors will be responsible for providing daily news coverage that will be posted online, and will be pushed to nearly 500,000 email recipients twice daily. "No other publishing company can deliver this type of worldwide reach," explains UEM Publishing Director Martin Porter. "Collectively, we send more reporters to the show than any other publishing venture and cover more of the varied industry segments represented at the show. Combined with our acclaimed Creative Planet Community sites, LivefromNAB.com will deliver timely news to a world audience as well as tens of thousands of show attendees who will be checking news at the show via email in their hotel rooms." More than 60 UEMedia editors from Videography, Digital TV, Digital Cinema, Government Video, TVBEurope, Pro Sound News, Surround Professional, Medialine, Systems Contractor News, Rental & Staging Systems and Creative Planet will contribute to the massive coverage. Ads promoting the activity will break in all UEMedia magazines beginning in February, and all of UEMedia's Web sites will converge into a single LivefromNAB.com site during the course of the show. The company's powerful, opted-in email blasts will begin prior to the show, and push twice daily throughout the show. In addition to this expansive email coverage, LivefromNAB.com will provide markets with a host of custom communication opportunities such as manufacturer-sponsored online surveys, online forums, featured product pages, newsletter branding, PDF downloads, banners and barkers. Live@NAB.com will bring the excitement of pre-show, at-show and post-show announcements to readers around the globe. Live@NAB.com will pool together information from 15 UEMedia entertainment technology web sites, more than 30 active UEMedia online community forums and 11 of UEMedia's leading titles to deliver information via the web to attendees who were unable to attend the show, as well as attendees who now download their daily emails in their hotel rooms in the morning or evenings. In addition, UEMedia has linked its daily NAB coverage to its sister company, PRNewswire, which will be providing each of the emails to its powerful media distribution lists of over 3,000 print and broadcast journalists. Leading the editorial effort for the site will be Cristina Clapp, editor of Creative Planet. To become part of this worldwide event opportunity, contact:
United Entertainment Media's LivefromNAB.com is an independent news service and is not affiliated with National Association of Broadcasters (NAB). |
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